WHAT IS KWC

KOREA WINE CHALLENGE WHAT IS KWC

PURPOSE

  • - SELECT BEST WINE FOR KOREAN PALATE AND INTRODUCE GREAT WINE
  • - OFFER THE PLACE FOR THE PROMOTION OF THE GROWTH OF THE WINE MARKET
  • - ESTABLISH A MARKETING STRATEGY FOR THE SETTLING DOWN OF A SOUND WINE CULTURE IN KOREA

SPONSOR

  • MONTHLY MAGAZINE SPECIALIZING IN WINE winereview

THE JUDGE COMMENTS

EVAN GOLDSTEIN_U.S. MASTER SOMMELIER
“FROM MY UNDERSTANDING, THIS KWC IS THE MOST RESPECTED ARBITER OF TASTE IN KOREA. THE PROFESSIONALISM AND SKILL UNDER WHICH THE KWC IS HELD ANNUALLY REAFFIRMS THIS POSITIONING TO ME.”
DENIS GASTIN_INTERNATIONAL WINE JOURNALIST AND WINE CONSULTANT
“I FIRMLY BELIEVE THAT THE KWC HAS MADE A SOLID CONTRIBUTION TO THIS PROCESS OF EVOLUTION BY GIVING CONSUMERS AND THE WINE TRADE CAREFULLY CONSIDERED EVALUATIONS AND RANKINGS OF THE WINES THAT ARE SEEKING TO ENTER THE MARKET OR ARE CURRENTLY AVAILABLE WITHIN THE MARKET.
JUNG HA-BONG_JW MARRIOT HOTEL <JW’S GRILL> CHIEF SOMMELIER
“KOREA WINE CHALLENGE HAS IMPORTANT MEANINGS THAT THE KOREAN DIRECTLY SELECT THE BEST WINES THAT ARE DISTRIBUTED OR WILL BE DISTRIBUTED IN KOREAN MARKET FOR THE KOREAN CONSUMERS.”
LEE DONG-GYU_HAEVICHI HOTEL & RESORT JEJU MANAGER
“I FEEL THE REPUTATION AND STATUS OF KOREA WINE CHALLENGE IN THE WORLD BECAUSE OF MANY PARTICIPANTS FROM UN-IMPORTED HIGH QUALITY WINES.”
LEE SEUNG-HOON_WINE BISTRO <VINAFO> OWNER SOMMELIER
“KOREA WINE CHALLENGE PROVIDES THE GUIDELINES FOR CONSUMERS TO SELECT THE WINES. ALSO, IT CAN HELP THE UN-IMPORTED WINES TO ENTER THE KOREAN MARKET.”

JUDGING METHOD

THE JUDGEMENT SHEET FOR KOREA WINE CHALLENGE IS BASED ON THE RATING SYSTEM DEVELOPED BY THE ASSOCIATION OF ITALIAN SOMMELIERS[ASI] AND ADAPTED TO CONDITION-IN KOREA

EVALUATION METHOD - FOUR CATEGORIES OF JUDGING A WINE ARE APPLOIED IN A WEIGHTED SCALE TO A WINE AS EXPLAINED BELOW.
COLOR AND APPEARANCE 6 POINTS
AROMA AND BOUQUET 12 POINTS
FLAVOR AND FINISH 20 POINTS
HARMONY AND BALANCE 12 POINTS
BASIC POINT 50 POINTS (FOR THE CONSIDERATION OF PRODUCING THE WINE AND DELIVERING IT FOR THE COMPETITION)
TOTAL POINT 100 POINTS
※ ALL THE WINES ENTERING THE COMPETITION ARE RATED UNDER BLIND TASTIN SETTING. THE NOTES PROVIDED TO THE JUDGES CONTAIN ONLY THE MINIMUM INFORMATION ON THE WINE

SAMPLE EVALUATION FORM

AWARD BENEFITS

THE AWARD WINNERS WILL BE DETERMINED WITHIN ONE MONTH AFTER THE CLOSING OF THE CONTEST AND WILL BE NOTIFIED INDIVIDUALLY.

  • 1) FREE ADVERTISTING IN MAGAZINE FOR EACH SPECIFIC MEDAL AWARDED (AUGUST 2017 THROUGH MAY 2018 ISSUES)
  • - TROPHY / BEST COUNTRY : ONCE, ONE FULL PAGE
  • - GOLD MEDAL : ONCE, A HALF PAGE
  • - SILVER / BRONZE MEDAL : ONCE, A QUARTER PAGE
  • 2) MONTHLY KWC FEATURE ARTICLES IN MAGAZINE
  • 3) OLINE PROMOTION OF AWARD-WINNING WINES (KWC WEBSITE, SNS-KWC BLOG, KWC FACEBOOK ETC.)
  • 4) THE PROMOTION FOR USING THE KWC MEDAL STICKERS AND MEDAL IMAGE
  • 5) PAGES AVAILABLE TO INTRODUCE NOT-YET-IMPORTED WINES
  • 6) MONTHLY TASTING EVENTS CENTERED ON KWC AWARD-WINNING WINES
  • - ONE OF THESE TASTINGS FEATURES A EXPERTS’ TASTING EVENT FOR INTRODUCING AS YET UN-IMPORTED WINES